The B.O.B.O. Collective
Effective product research and development that considers the needs, preferences, and lifestyles of the Black community is essential for so many reasons:
Increased retail investment in Black neighborhoods has far-reaching positive impacts:
Accurate representation in products is essential for fostering a sense of respect, belonging and meeting specific needs:
Make an Impact. Back the BOBO Campaign Now because we believe in the immense potential of Black Consumers, who have proven to be a powerhouse in the Consumer Packaged Goods market